Rowan Vale — Patagonia
A three-week trip cut into a travel series that holds to the end.
Rowan ValeVlog14:06Vlog
- +116%
- Average view duration 3:48 → 8:12
- 3×
- Subscriber conversion 0.8% → 2.4%
- on time
- Episodes delivered — → 6
The problem
Beautiful footage, no structure. The first cut was a chronological travelogue and viewers left around the four-minute mark.
What we did
We rebuilt each episode around a single question posed in the first fifteen seconds and answered at the end, and cut the establishing shots by two thirds.
Raw versus final
Rowan Vale — PatagoniaCaparison Studio
…and that's the part nobody tells you about deep-sky imaging.REC
A001_C014 · 01:14:22:08LOG · NO LUTDrag to compare · same timecode, same footage
Audience retention
Share of viewers still watching, across the length of the video.
BeforeAfter our cut
Hover the chart for values at any point.
View as table
| Through | Before | After |
|---|---|---|
| 0% | 100% | 100% |
| 10% | 71% | 91% |
| 20% | 53% | 84% |
| 30% | 42% | 78% |
| 40% | 35% | 73% |
| 50% | 30% | 69% |
| 60% | 27% | 65% |
| 70% | 24% | 62% |
| 80% | 22% | 59% |
| 90% | 20% | 56% |
| 100% | 19% | 54% |
Want numbers like these?
Four questions, and you'll see a price and a first-cut date on screen.
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