Ledger — product tour
A product tour that sales now sends before the demo call instead of after it.
LedgerSaaS1:52Motion · 2D
- +139%
- Completion rate 31% → 74%
- −54%
- Runtime 4:05 → 1:52
- +44%
- Demo-to-close 18% → 26%
The problem
The existing tour was a narrated screen recording. It explained features in the order the interface presents them, not the order a buyer cares about, and ran four minutes.
What we did
We rebuilt it around one job-to-be-done, replaced raw capture with motion graphics for anything involving data, and cut it to under two minutes with a hard stop on the pricing question.
Raw versus final
Ledger — product tourCaparison Studio
…and that's the part nobody tells you about deep-sky imaging.REC
A001_C014 · 01:14:22:08LOG · NO LUTDrag to compare · same timecode, same footage
Audience retention
Share of viewers still watching, across the length of the video.
BeforeAfter our cut
Hover the chart for values at any point.
View as table
| Through | Before | After |
|---|---|---|
| 0% | 100% | 100% |
| 10% | 66% | 94% |
| 20% | 48% | 90% |
| 30% | 39% | 86% |
| 40% | 34% | 84% |
| 50% | 31% | 82% |
| 60% | 31% | 80% |
| 70% | 30% | 78% |
| 80% | 30% | 77% |
| 90% | 30% | 76% |
| 100% | 29% | 74% |
Want numbers like these?
Four questions, and you'll see a price and a first-cut date on screen.
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