Atlas onboarding film
The first thing every new Atlas account sees.
AtlasSaaS2:18SaaS · Motion
- −66%
- Setup tickets 6.2/acct → 2.1/acct
- −67%
- Time to first value 9 days → 3 days
- new
- Completion rate — → 81%
The problem
Support was answering the same six setup questions on every new account, and the written docs were not being read.
What we did
We scripted against the actual support-ticket log rather than the feature list, then animated the six answers as one continuous film with chapter markers.
Raw versus final
Atlas onboarding filmCaparison Studio
…and that's the part nobody tells you about deep-sky imaging.REC
A001_C014 · 01:14:22:08LOG · NO LUTDrag to compare · same timecode, same footage
Audience retention
Share of viewers still watching, across the length of the video.
BeforeAfter our cut
Hover the chart for values at any point.
View as table
| Through | Before | After |
|---|---|---|
| 0% | 100% | 100% |
| 10% | 72% | 95% |
| 20% | 58% | 92% |
| 30% | 50% | 89% |
| 40% | 45% | 87% |
| 50% | 42% | 86% |
| 60% | 40% | 85% |
| 70% | 38% | 84% |
| 80% | 37% | 83% |
| 90% | 36% | 82% |
| 100% | 35% | 81% |
Want numbers like these?
Four questions, and you'll see a price and a first-cut date on screen.
Start a project →